In true Hollywood style, Up was advertised to as "the best reviewed film of the year" on the front page of yesterday's edition of Daily Variety, as part of the ongoing Oscar campaign for the film.Expect a lot of similar ads promoting the film to A.M.P.A.S. members in the coming weeks. Academy Award nominations will be handed out on February 2.
Thanks reader David S. for linking to this in comments


6 comments:
I hope they pull out full page ads for Best Production Design as well. And Best Music and Screenplay.
This is great news! I'll try not to brag to my friends on Pixar's behalf.
It is so hard to wait. We could be in for a great event in movie history here, guys.
*Yawn*
Wow, props to whoever made that -- it shows off the proper, emotional tone of the movie, unlike many previous Pixar movie campaigns. Very happy to hear it was Best Reviewed. :)
Oh, but if I do recall correctly... wasn't Ellie wearing a pink dress in the movie? I don't remember it being yellow.
Oh yeah, and Mike, sorry about the double-comment but this is weird...
http://www.cartoonbrew.com/cgi/chinese-rip-off-of-presto.html#comments
A Chinese rip-off of Presto, the short before WALL•E.
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